BLUEPRINT

Visual Identity Design
2025

Role: Branding, Visual Identity, Graphic Design

Mediums: Brand Identity, Print Design, Digital Design

A visual identity developed for the Science and Industry Museum, inspired by the industrial blueprint systems and engineering language of the British Industrial Revolution. The project combines structured line work, geometric forms, and a bold blue and orange palette to balance historical reference with a more contemporary and accessible visual identity.

Circles and square-based forms were used to reflect machinery, engineering systems, and industrial structures found throughout the museum’s collection. The identity was designed to connect heritage with a modern audience, positioning the museum as both informative and visually engaging for younger visitors.