CHUBBY BUNNY

Packaging & Brand Design
2025

Role: Packaging Design, Branding, Creative Strategy

Mediums: Packaging Design, Brand Identity, Product Mockups

A playful packaging and branding project developed in response to the “Firestarters” brief, which challenged conventional approaches to product design and visual communication. Inspired by the nostalgic “Chubby Bunny” challenge, the project reimagines marshmallow packaging through bold typography, interactive layouts, and expressive visual storytelling.

The identity combines oversized graphic elements, structured grid systems, and vibrant colour to reflect the humour, chaos, and playful energy associated with the challenge itself. Designed to feel disruptive and attention-grabbing, the project explores how unconventional packaging can create stronger audience engagement while standing apart from traditional product aesthetics.