CHUBBY BUNNY

Visual Identity & Packaging

A playful visual identity and packaging project inspired by nostalgia, internet culture, and youth-oriented branding.

The project explored how character-driven design, bold typography, and expressive colour palettes can create memorable audience engagement across packaging, merchandise, posters, and social media applications. Designed to feel energetic and socially shareable, the identity balances humour with a cohesive visual system.