2026

I created an immersive lyric video experience designed for an audience that cannot read or understand Russian. My interest in the language and song was shaped by my connection to Russian culture through my heritage, which led me to explore it from a more personal perspective. Rather than following the conventions of a typical lyric video, I focused on translating the emotional intensity of the chorus into a visual scene where typography becomes expressive and reactive.

Instead of relying on standard transitions or stock visuals, this project explores how type can move, distort, and evolve in response to rhythm and tone, allowing the viewer to feel the lyrics rather than simply read them. Even without understanding the language, the interplay of motion and typography communicates emotion, showing that meaning can be experienced beyond literal comprehension.